What is Iconesthesia?
Iconesthesia (Iconestesia®) is a method that classifies and enhances human faces based on expressive and physiognomic factors.
Iconesthesia studies and analyzes the expressive component of faces and their physiognomy, offering a unique key to understanding the silent but powerful language of our image. This discipline allows us to reveal the secrets hidden in the features of our face and to use this knowledge to enhance our image and improve our non-verbal communication.
Where Iconeshesia come from?
Iconestesia® is a registered trademark born in 2020 from the brilliant founder Marta Zangheri , and enters the Italian and foreign image consulting market with a spirit of innovation and integration.
What is this discipline based on?
Iconesthesia is focuses on the sensations communicated by the gaze and the different types of physiognomies. This approach allows us to understand and classify the impression that our face leaves on others, dividing it into six distinct types of impact.
But what is meant by “impact”?
Impact refers to the immediate and instinctive impression that a face arouses in others. It is that initial sensation, that primary emotion that we feel when we meet a person for the first time. Impact is the result of a complex interaction between the physiognomy of the face and the expressiveness of the gaze.
Imagine walking into a room full of people. Even before speaking to someone, your brain is already processing a multitude of visual information, creating first impressions based exclusively on the appearance of the faces around you. This instinctive and often unconscious process is what Iconesthesia® decodes and classifies.
Is Iconesthesia part of a classic image consultancy?
Iconesthesia adds value to the classic consultations; It takes image consulting from an external level to a much more internal and personal one. It makes the person aware of what causes their impact. In fact, we allow them to acquire the power to exploit these physical qualities through the image.
But personal awareness is obviously not the only advantage. Iconesthesia is a tool that makes us capable of making the image perform to its best potential. As we align ourselves with the needs of our communication ability.
Iconesthesia Uk
Gianna's image And Wardrobe has been chosen as official ambassador in the United Kingdom. As a Brand Manager in this country I will be the point of reference for all those who decide to undertake this fascinating journey into the Iconesthesia of female faces.
Iconesthesia Uk has a dedicated profile on instagram to have direct communication with the public and to provide all the information including the course that will be available soon.
Do not hesitate to contact me for any information
